Criterion ElevenLabs HeyGen
CategoryAI Voice & Audio ToolsAI Video Generators
In one sentenceText-to-speech, voice cloning, transcription, music and voice agents from one platform and API.Create talking-avatar videos, digital twins and translated videos from a script.
Problem it solvesRecording professional voiceovers and translating audio is slow and expensive; ElevenLabs generates high-quality speech and transcripts on demand.Filming presenters, re-shooting for edits and localising video is costly; HeyGen produces presenter videos from text.
Free planYesYes
Developer APIYes — docsYes — docs
Open sourceNoNo
PlatformsWeb, iOS, Android, APIWeb, iOS, Android, API
Pricing (summary)Free plan with 10,000 credits per month, then Starter $6, Creator $22, Pro $99, Scale $299 and Business $990 per month, with roughly 17% off annual billing. Credits map to about one minute of TTS per 1,000 credits. Enterprise is custom.
Checked 2026-10-19
Free plan offers 3 videos a month up to 1 minute. Creator is $29/month ($24 annual), Pro starts at $49/month with 1,000 credits, and Business is $149/month plus $20 per extra seat. The API is separate, pay-as-you-go from a $5 top-up.
Checked 2026-10-19
Strengths
  • Wide product range from one account
  • Fast new model releases
  • Low entry price ($6/mo Starter)
  • Transparent API rates
  • Strong avatar realism
  • Many languages
  • Flexible pay-as-you-go API
Limitations
  • Free plan lacks a commercial licence
  • Credits can run out quickly on long-form content
  • Voice cloning raises consent obligations
  • Credits-to-minutes conversion is not published
  • Free plan limited to 3 one-minute videos per month
  • Conflicting resolution info for Creator plan
  • Requires consent for likeness and voice