Criterion Google FlowLuma Dream Machine
CategoryAI Video GeneratorsAI Video Generators
In one sentenceGoogle's AI creative studio for video and images, powered by Gemini Omni Flash and Veo, included with Google AI plans.Luma's AI video and creative-agent platform for generating and editing clips from text, images or video.
Problem it solvesProducing cinematic clips and consistent scenes normally needs a crew; Flow generates and edits shots from prompts and references.Producing short cinematic clips and iterating on them without a camera crew or a traditional editing pipeline.
Free planNoNo
Developer APIYes — docsYes — docs
Open sourceNoNo
PlatformsWeb, Android (beta)Web, API
Pricing (summary)Flow comes with Google AI subscriptions: Plus ($4.99/mo), Pro ($19.99/mo, 1,000 Flow credits), Ultra 5x ($99.99/mo, 10,000 credits) and Ultra 20x ($199.99/mo, 25,000 credits). Extra AI credits can be bought. Qualifying Workspace and Education plans get Flow with 50 daily credits.
Checked 2026-10-19
A free trial is offered; paid individual and team plans bundle monthly credits (annual billing is discounted), and the API is billed separately. Verify current plans on Luma's pricing page.
Checked 2026-10-18
Strengths
  • Access to Google's newest video models
  • Bundled with other Google AI benefits
  • Workspace business plans include Flow at no extra cost
  • Fast concept-to-clip iteration
  • Agent-based workflow keeps project context
  • Separate developer API for programmatic use
Limitations
  • Requires 18+, supported region and Google AI subscription
  • Per-generation credit costs are shown only in-product
  • Not available in all countries where Google AI Pro is sold
  • Feature set varies by tier and region
  • Free usage is trial credits, not an ongoing free tier
  • Credits are shared across a team workspace and are consumed quickly by video generations
  • Clip length and resolution depend on the plan and model