Criterion Ideogram Recraft
CategoryAI Image GeneratorsAI Image Generators
In one sentenceAn AI image generator with unusually reliable text rendering, plus editing, upscaling and short video generation.An AI image and vector design platform aimed at designers, with custom styles and editable SVG output.
Problem it solvesMaking images that contain legible words, logos and typography — something most image models still struggle with — and editing them without leaving the browser.Getting design-ready output — vectors, mockups and consistent brand styles — instead of one-off raster images you have to redraw.
Free planYesYes
Developer APIYes — docsYes — docs
Open sourceNoNo
PlatformsWeb, iOS, Android, APIWeb, API
Pricing (summary)A free plan provides a weekly credit allowance for Google, Apple and Microsoft sign-ins; paid plans and purchased credits unlock more generations, premium models and video. API usage is billed in the same credit system. Verify current plans on Ideogram's pricing page.
Checked 2026-10-18
A free plan exists but its images are public and not licensed for commercial use; paid individual and team plans grant ownership, private images and monthly credits, with API units purchased separately. Verify current plans on Recraft's pricing page.
Checked 2026-10-18
Strengths
  • Strong text-in-image rendering compared with most generators
  • Free weekly credits for common sign-in providers
  • Image editing, upscaling and video in the same workspace
  • Real vector output, not just raster images
  • Custom styles keep a campaign visually consistent
  • API with documented per-operation pricing
Limitations
  • Video and premium apps require a paid plan or purchased credits
  • Free-tier images are tied to the account type and credit allowance — check the current terms
  • Generated lettering still needs proofreading before commercial use
  • Images made on the Free plan are owned by Recraft, publicly visible and not licensed for commercial use — paid plans change this
  • Subscription credits reset each cycle and do not roll over
  • API units are prepaid separately from subscription credits