Criterion Leonardo.Ai Midjourney
CategoryAI Image GeneratorsAI Image Generators
In one sentenceImage and video generation platform with its own models (Phoenix, Lucid Origin) and third-party models.Subscription image generator known for stylised, high-detail artwork, with short image-to-video animation.
Problem it solvesProducing large volumes of consistent visual assets is slow; Leonardo generates them with style controls and reusable models.Producing concept art, mood boards and stylised visuals usually needs an illustrator and time; Midjourney produces many visual options from a description in minutes.
Free planYesNo
Developer APIYes — docsNo
Open sourceNoNo
PlatformsWeb, iOS, APIWeb, Discord
Pricing (summary)Free plan with daily token refresh. Essential $12, Premium $30 and Ultimate $60 per month with 8,500, 25,000 and 60,000 fast tokens. Team plans share token pools, and the API is pay-as-you-go.
Checked 2026-10-19
Four subscription tiers: Basic $10, Standard $30, Pro $60 and Mega $120 per month, with 20% off when billed yearly ($8/$24/$48/$96 per month). Plans differ mainly in Fast GPU hours, Relax mode, Stealth mode and concurrency. Extra Fast time can be bought separately.
Checked 2026-10-19
Strengths
  • Generous entry point with daily tokens
  • Strong for game and asset workflows
  • API credits never expire
  • Distinctive, high-quality aesthetic
  • Unlimited Relax mode on mid and upper tiers
  • Active model development (V8, V8.1, V8.2 in 2026)
  • Clear commercial terms tied to plan
Limitations
  • Ownership terms differ between free and paid (sources conflict)
  • Annual pricing not confirmed on the live page
  • Token costs vary by model
  • No free plan or free trial documented
  • No official public API
  • Images are public by default unless on Pro or Mega with Stealth
  • Companies over $1M revenue must use Pro or Mega for commercial use