A group planning dinner in WhatsApp
- Mention Meta AI in the group chat
- Ask for restaurant ideas
- Refine based on the group's replies
free plan works
Meta · Chatbot app
Meta AI
Meta's assistant across WhatsApp, Instagram, Facebook, the Meta AI app and AI glasses, powered by Muse models.
- Provider
- Meta
- Latest confirmed model
- Muse Spark 1.1 (Jul 8, 2026)
- Pricing
- Free plan + paid
- Free plan
- Yes
- API
- Limited
- Status
- Generally available
- Last verified
- Oct 19, 2026
What is Meta AI?
Meta AI is Meta's free assistant inside its apps and at meta.ai. It now runs on Meta's Muse models (Muse Spark for reasoning, Muse Image and Muse Video for media) rather than Llama. In September 2026 Meta launched Meta One subscriptions that add more AI usage and image and video generation, while everyday Meta AI stays free.
Puts an assistant inside the messaging and social apps billions of people already use.
Why use Meta AI?
Practical benefits
- Free for everyday use
- Available inside WhatsApp, Instagram and Facebook
- Paid bundles add more image and video generation
Who it suits
- People who already use Meta apps
- Creators on Instagram and Facebook
- Meta AI glasses owners
When another tool may fit better
- Teams needing an admin-managed workplace AI plan
- Users wanting published usage caps
- Learning curve
- Beginner-friendly
- Skills needed
- None
Example workflows
- Ask Meta AI in a WhatsApp chat to plan a trip
- Generate an image for an Instagram post
What can it do?
- Muse Spark reasoningMuse Spark 1.1 is in Thinking mode in the Meta AI app and meta.ai.
- Muse Image and Muse VideoImage creation, editing and video generation.
- Meta One subscriptions LimitedCore and Premium add AI usage; Help Centre says rollout is limited and varies by location.
Good for
- Quick answers in chats
- Image generation for social posts
- Planning and reminders
Where it runs
Pricing and plans
Free plan + paid Meta AI is free for everyday use. Meta One Core ($7.99/month) and Premium ($19.99/month) add more AI usage and image and video generation; creator and business bundles start at $14.99/month.
| Plan | Price | Billing | Free trial / tier | Usage limits | Main inclusions | Model access | API access | Restrictions |
|---|---|---|---|---|---|---|---|---|
| Free | Free | per month | Free tier | Everyday use; caps not published |
|
Muse models | No | — |
| Meta One Core | $7.99/mo | per month | — | More AI usage than free |
|
— | No | Limited rollout; varies by location |
| Meta One Premium | $19.99/mo Billed via App Store or Google Play per Meta Help Centre | per month | — | Higher AI usage |
|
— | No | Limited rollout; varies by location |
| Meta One Essential / Advanced / Expert / Max (creators and businesses) | $14.99/mo From $14.99, $49.99, $149 and $499 per month respectively | per month | — | — |
|
— | No | — |
Worked example (usage-based API pricing): sending 1,000,000 input tokens and receiving 200,000 output tokens at the listed muse-spark-1.1 rates ($1.25 and $4.25 per 1M) costs about $2.10 before tax. Real bills depend on the model, caching, batch discounts and any tier you qualify for.
API and developer access
- Official API
- Limited
- Documentation
- API docs (opens in a new tab)
- Authentication
- Not documented
- Pricing model
- per 1M tokens
- Free API quota
- None documented — the free plan above (if any) is for the app, not the API
- Rate limits
- Not documented
- Context / input limits
- Not documented
- SDKs
- Not documented
- Streaming
- Not documented
- Batch processing
- Not documented
- Structured output
- Not documented
- Tool / function calling
- Not documented
- Commercial use
- Public preview, self-serve for US developers
- Data retention & privacy
- See the provider privacy terms
Published API rates
| Item | Price | Unit |
|---|---|---|
| muse-spark-1.1 input (from) | $1.25 | per 1M input tokens |
| muse-spark-1.1 output (from) | $4.25 | per 1M output tokens |
A free Meta AI account is not the same thing as free API access. Unless a free API quota is listed above, API calls are billed separately.
Advantages and disadvantages
Advantages
- Free inside widely used apps
- Strong media generation features
- Paid tiers are optional
Disadvantages
- Meta One availability varies by country
- Usage caps not published
- API is a US-only public preview
Privacy: Interactions happen inside Meta's apps; review Meta's AI privacy information before sharing personal data.
Real-world examples
A creator making video clips
- Subscribe to Meta One Premium where available
- Use Meta AI to generate short videos
- Post to Instagram
needs paid plan
A developer building with Muse Spark
- Sign up for Meta Model API (US public preview)
- Call muse-spark-1.1
- Pay per token
needs API key
Meta AI alternatives
ChatGPT
OpenAI's general-purpose AI assistant for chat, writing, coding, research and file work, built on OpenAI's GPT models.
Meta AI vs ChatGPTGoogle Gemini
Google's AI assistant, bundled with Google One storage and Workspace apps on paid Google AI plans.
Meta AI vs Google GeminiGrok
xAI's chatbot with voice, image and video generation, now sold through The X Subscription bundle with Cursor and X Premium.
Meta AI vs GrokMicrosoft Copilot
Microsoft's AI assistant, free on its own and built into Word, Excel, PowerPoint and Outlook through Microsoft 365 plans.
Meta AI vs Microsoft CopilotFrequently asked questions
Is Meta AI free?
Yes. Meta says Meta AI remains free for everyday use; Meta One adds more usage.
What model powers Meta AI?
Meta's Muse models. Muse Spark 1.1 powers Thinking mode in the Meta AI app, and Muse Image and Muse Video handle media.
How much is Meta One?
Core is $7.99/month and Premium $19.99/month; creator and business bundles start at $14.99/month.
Is Meta One available everywhere?
Meta's Help Centre says it is in limited testing and varies by location and account.
Is there a Meta AI API?
Muse Spark is on the Meta Model API in public preview for US developers, from $1.25/$4.25 per 1M tokens.
Models behind it
- Muse Spark 1.3 Generally available · released Sep 2, 2026