Criterion Adobe Firefly Gamma
CategoryAI Image GeneratorsAI Design & Presentations
In one sentenceAdobe's generative AI studio for images, video, audio and vectors, combining Adobe's own models with partner models.Generate presentations, documents, webpages and social posts from a prompt or outline.
Problem it solvesCreative teams need on-brand images and video quickly but worry about the commercial safety of AI output; Firefly offers commercially usable Adobe models inside familiar tools.Building slide decks and simple sites takes hours of layout work; Gamma drafts a designed version in minutes.
Free planYesYes
Developer APIYes — docsYes — docs
Open sourceNoNo
PlatformsWeb, iOS, Android, Integrated in Photoshop, Express and other Adobe appsWeb, API
Pricing (summary)Free daily generations, then Firefly Standard (US$9.99/mo), Pro (US$19.99/mo), Pro Plus and Premium (US$199.99/mo) with 2,000 to 50,000 generative credits per month. Team versions exist for Pro, Pro Plus and Premium. Prices vary by region; the EU page shows EUR including VAT.
Checked 2026-10-19
Free plan with 400 one-time credits. Plus (1,000 credits/month), Pro (4,000) and Ultra (20,000) add higher slide limits, image models, API access (Pro and up) and branding removal; annual billing is 28% cheaper. Exact dollar prices could not be read from Gamma's pricing page.
Checked 2026-10-19
Strengths
  • Commercial-use statement for Firefly-model outputs
  • Wide choice of partner models in one place
  • Tight integration with Photoshop and Express
  • Team plans with admin tools
  • Very fast drafting
  • Good sharing and analytics
  • Credits roll over up to 2x the monthly amount
Limitations
  • Credit system is complex; partner models consume credits
  • Partner-model outputs carry no Adobe commercial-safety assurance
  • Free tier caps are not specified
  • Regional prices vary
  • Free credits are a one-time grant (400)
  • Badge on Free exports
  • Ultra is monthly-only at an introductory price
  • Prices not confirmed from the live pricing page