Criterion Descript HeyGen
CategoryAI Video GeneratorsAI Video Generators
In one sentenceEdit video and audio by editing the transcript, with an AI co-editor called Underlord.Create talking-avatar videos, digital twins and translated videos from a script.
Problem it solvesTraditional timeline editing is slow and technical; Descript makes editing as easy as editing text.Filming presenters, re-shooting for edits and localising video is costly; HeyGen produces presenter videos from text.
Free planYesYes
Developer APIYes — docsYes — docs
Open sourceNoNo
PlatformsWindows, macOS, WebWeb, iOS, Android, API
Pricing (summary)Free plan with 1 media hour and 100 one-time AI credits. Hobbyist $24/month ($16 annual), Creator $35 ($24 annual) and Business $65 ($50 annual) per person add media hours, monthly AI credits and higher export quality. Enterprise is custom.
Checked 2026-10-19
Free plan offers 3 videos a month up to 1 minute. Creator is $29/month ($24 annual), Pro starts at $49/month with 1,000 credits, and Business is $149/month plus $20 per extra seat. The API is separate, pay-as-you-go from a $5 top-up.
Checked 2026-10-19
Strengths
  • Very easy editing model
  • Strong audio clean-up
  • API included at no extra cost for paid users
  • Strong avatar realism
  • Many languages
  • Flexible pay-as-you-go API
Limitations
  • Free exports are 720p with a watermark
  • Media hours and AI credits cap usage
  • API still in beta; some endpoints need Creator or higher
  • Credits-to-minutes conversion is not published
  • Free plan limited to 3 one-minute videos per month
  • Conflicting resolution info for Creator plan
  • Requires consent for likeness and voice