Criterion Make Zapier
CategoryAI Workflow BuildersAI Workflow Builders
In one sentenceA visual automation platform for building multi-step scenarios that connect apps and AI models.A no-code platform for connecting apps with automated workflows (Zaps), AI agents, chatbots and tables.
Problem it solvesAutomating multi-step processes with branching, iteration and error handling without writing a service from scratch.Copying data between apps and repeating routine steps by hand wastes time and causes errors.
Free planYesYes
Developer APIYes — docsYes — docs
Open sourceNoNo
PlatformsWeb, APIWeb
Pricing (summary)A free tier covers a limited monthly operations allowance; paid plans scale by operations and add features and team controls. Verify current plans on Make's pricing page.
Checked 2026-10-18
Free plan with 100 tasks a month and two-step Zaps. Professional starts at $29.99 monthly ($19.99/month annually) for 750 tasks and Team at $103.50 monthly ($69/month annually) for 2,000 tasks, both scaling with task volume. Enterprise is custom.
Checked 2026-10-19
Strengths
  • Visual model handles branching better than simple trigger-action tools
  • Free tier for small automations
  • Large integration catalogue
  • Ease of use
  • Breadth of integrations
  • AI features bundled with automation
Limitations
  • Operations are metered — loops and frequent schedules consume quota quickly
  • Complex scenarios become hard to read
  • Advanced governance features sit on higher tiers
  • Costs rise quickly with task volume
  • Free plan limited to 100 tasks and two-step Zaps
  • Agents and chatbots beyond base allowances are billed as add-ons