Side-by-side comparison
Compare AI Tools
Pick two to five tools. Every cell comes from a verified record; anything unverified says so. There is no overall winner — the right choice depends on your task, budget and technical needs.
| Criterion | Canva AI (Magic Studio) | Adobe Firefly | Gamma | Leonardo.Ai | Midjourney |
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| Provider | Canva | Adobe | Gamma Tech, Inc. | Leonardo.Ai (owned by Canva) | Midjourney, Inc. |
| What it is for | Online design platform with built-in AI tools for generating, editing and resizing designs. | Adobe's generative AI studio for images, video, audio and vectors, combining Adobe's own models with partner models. | Generate presentations, documents, webpages and social posts from a prompt or outline. | Image and video generation platform with its own models (Phoenix, Lucid Origin) and third-party models. | Subscription image generator known for stylised, high-detail artwork, with short image-to-video animation. |
| Latest confirmed model | — | Firefly Image Model 5 | — | Lucid Origin | Midjourney V8.2 Jul 24, 2026 |
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| Free plan | Yes Limited AI allowance (exact figure not published) | Yes Free daily generations across image, video and audio; caps not published; refresh daily | Yes 400 one-time credits (max balance 2,000); up to 10 slides per prompt; 50k input tokens | Yes Daily token refresh (amount not confirmed on official page) | No |
| Cheapest paid plan | Business: $20/mo $20.83/mo billed annually US$20/person/month per newsroom; pricing page lists US$250/year per person | Firefly Standard: $9.99/mo US price per Adobe blog Oct 2025 | No monthly list price | Essential: $12/mo Annual price reported as $10/mo by third parties; not confirmed | Basic: $10/mo $8/mo billed annually $96 billed yearly |
| API access | Limited · docs (opens in a new tab) | Limited · docs (opens in a new tab) | Yes · docs (opens in a new tab) | Yes · docs (opens in a new tab) | No |
| Learning curve | Beginner-friendly | Beginner-friendly | Beginner-friendly | Some experience helps | Beginner-friendly |
| Last verified | Oct 19, 2026 | Oct 19, 2026 | Oct 19, 2026 | Oct 19, 2026 | Oct 19, 2026 |
How to choose
Start from the rows that matter for your job: a free plan and learning curve for casual use; API access, rates and data terms for building products; context window and modalities for long documents or images. Provider claims are labelled as such; we do not rank.
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