Criterion Adobe Firefly Google Flow
CategoryAI Image GeneratorsAI Video Generators
In one sentenceAdobe's generative AI studio for images, video, audio and vectors, combining Adobe's own models with partner models.Google's AI creative studio for video and images, powered by Gemini Omni Flash and Veo, included with Google AI plans.
Problem it solvesCreative teams need on-brand images and video quickly but worry about the commercial safety of AI output; Firefly offers commercially usable Adobe models inside familiar tools.Producing cinematic clips and consistent scenes normally needs a crew; Flow generates and edits shots from prompts and references.
Free planYesNo
Developer APIYes — docsYes — docs
Open sourceNoNo
PlatformsWeb, iOS, Android, Integrated in Photoshop, Express and other Adobe appsWeb, Android (beta)
Pricing (summary)Free daily generations, then Firefly Standard (US$9.99/mo), Pro (US$19.99/mo), Pro Plus and Premium (US$199.99/mo) with 2,000 to 50,000 generative credits per month. Team versions exist for Pro, Pro Plus and Premium. Prices vary by region; the EU page shows EUR including VAT.
Checked 2026-10-19
Flow comes with Google AI subscriptions: Plus ($4.99/mo), Pro ($19.99/mo, 1,000 Flow credits), Ultra 5x ($99.99/mo, 10,000 credits) and Ultra 20x ($199.99/mo, 25,000 credits). Extra AI credits can be bought. Qualifying Workspace and Education plans get Flow with 50 daily credits.
Checked 2026-10-19
Strengths
  • Commercial-use statement for Firefly-model outputs
  • Wide choice of partner models in one place
  • Tight integration with Photoshop and Express
  • Team plans with admin tools
  • Access to Google's newest video models
  • Bundled with other Google AI benefits
  • Workspace business plans include Flow at no extra cost
Limitations
  • Credit system is complex; partner models consume credits
  • Partner-model outputs carry no Adobe commercial-safety assurance
  • Free tier caps are not specified
  • Regional prices vary
  • Requires 18+, supported region and Google AI subscription
  • Per-generation credit costs are shown only in-product
  • Not available in all countries where Google AI Pro is sold
  • Feature set varies by tier and region